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Homepage | SCORE. SCORE is the nation's largest network of volunteer, expert business mentors. We have helped more than 11 million small business owners since 1964.

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FutureofWorking.com | Career Advice for the Future. When giving a speech or presentation, how you start can make or break you. You want the beginning to be strong and instantly pull your audience in so that you have their full attention from the get-go. Here are 25 effective ways to start a speech or presentation. 1. The Common Ground Open Opening with a real life experience, goal or interest is a great way to grab the attention of the audience to show them that they can gain something by listening to you. By establishing common ground with the audience, especially if it is done with humility and grace, you put yourself on the same level as your audience. If you are an elderly CEO of a company and you discuss finances with a group of younger entry-level employees, you have to share your own business experiences when you were younger so that the audience will better understand your message. 2. Ask a Question If you want to make your audience think right away, ask them a question to start your speech. Ask either a rhetorical or literal question. Whether or not an answer to that question is called for, when people are posed with a question that matters to them, they will intuitively answer. When you ask a question, raise your hand to indicate what you want the audience to do. After asking a question like "How many people here are self-employed?", see if any audience members raise their hands. Take advantage of this engagement by getting into the heart of your speech. 3. Quote Sometimes it is as easy as opening with a relevant quote. You can set the tone for the rest of your speech if you have a quote that is memorable. You should keep in mind that whoever you quote has to be well known by the audience because if it is someone like your next-door neighbor, the quote will fall flat with everyone. If you are discussing topics related to politics, for example, it is wise to quote a former United States President. "If there is anything that a man can do well, I say let him do it. Give him a chance." -Abraham Lincoln 4. The Contrast Open If speeches feel like boxing matches to you, this type of opening would often be used. Showcase the difference between diametrically opposed concepts, positions, ideas or words, and the end result will be that some audience members will feel persuaded to change their perspective or embrace something new. There are always two sides to every story, and both sides have to be equally presented. What are the differences between a need and a want? Obstacles and opportunities? Problems and solutions? Highlighting the differences will get audiences to understand the points you are trying to make. 5. Tell a Story Before making the key points of your speech, telling a story to start can draw your audience in. Some of the most powerful words that can immediately grab the attention of the audience would be "Once upon a time" because regardless of age people will love stories of any kind. When you start your speech with a line like "Once upon a time", the audience will know that a story is coming. People will immediately calm down, become quiet, and listen to what you have to say. Whether it is fiction or non-fiction, telling a story will resonate with audience members. 6. Imagining Something If you want people to go on a unique journey with you, encourage them to imagine certain scenarios. For example, if you are working for a non-profit organization that brings water to people who lack the resources to get water, a good opener would be something like "Imagine being thirsty all the time, but never having anything to drink." By having them imagine scenarios like that, you make the audience a part of your presentation. They can actively empathize and engage with the content of your speech because they actually put themselves into that setting. 7. Humor Though this should never be forced onto the audience, when properly implemented you will put a lot of smiles on the faces of those you speak to. Being funny during a speech can be very difficult, but it is a way to give yourself relief as a public speaker. Telling jokes in your opening is a sign to the audience that you don't take yourself too seriously, and that they can relate to you in some way. One witty opener would be "If you can hear me, please start clapping as to confuse those that cannot make out what I am saying." 8. "This Day In History" Open One main reason why audiences gather to listen to speeches is that they can learn something. If you start your speech with a historical fact, the audience will immediately pay attention. For example, if the day of your speech falls on March 5, you would open your speech with "On this day, March 5, 1963: the Hula Hoop, a hip-swiveling toy that became a huge fad across America when it was first marketed by Wham-O in 1958, is patented by the company's co-founder, Arthur "Spud" Melin. An estimated 25 million Hula Hoops were sold in its first four months of production alone." 9. Thank the Organizers and Audience If you want to stick to the basics of public speaking, simply mention the people who made it possible for you to have a presentation. Thanking the event organizers and the audience compliments them, makes them feel proud and happy about your presence, and strongly connects you to the audience. Refer to the person who introduced you to one or more of the senior people in the organization in the audience, and compliment that person as a showing of respect. Be humble and genuine in your positive comments toward the organization. 10. Positive Statement Staying positive throughout a speech can be challenging, but it will become easier if you start your speech with a positive statement. You can begin by telling the audience how much they will like and appreciate what you have to say. For example, you could say something like "You're really going to enjoy the time we spend together today. I'm going to share with you some of the most thought-provoking ideas my company has ever made." The upbeat tone of this opening is enough to make the audience invested in whatever follows. 11. The Skeptical Audience Open A doubting audience is a difficult audience to handle. From the start, they may not trust your ideas or they could be against what you are proposing. Whether they were disappointed in the past or if they are simply stuck in their ways, they will put up a brick wall in front of you. The more hostile the crowd, the faster you must address the gap. Blending your goals and the needs of the audience requires a careful combination of anticipating the major objections, avoiding defensiveness, acknowledging the obvious truths early, and understanding the divided loyalties between the intractable, the undecided, and the supportive. Identify which of those must hear your message and adjust accordingly. 12. The Puzzle Open Brain teasers and mind puzzles tend to capture the attention of audiences that like to be given mental exercises. As the audience tries to figure out what it will take to solve them, they become highly engaged with the practice. Capitalize on this behavior by proposing a riddle, asking a puzzling question that you promise to reveal in the end, and suggesting that the audience complete a mathematical equation and promising to give the answer context as you go along during the speech. Alternatively, reveal one puzzle piece after another throughout the course of your speech to help your audience find the right solution. 13. Refer to Current Events Bringing documentation of something that is currently relevant to the public will help you to illustrate your point the way you want to. Use a current event story that is on the front page of your local newspaper to transition into your subject, and hold it up as you refer to it in your introduction. This serves as a visual image to the audience that they will keep in their minds as they see you hold up this documentation. When they hear you recite or read a key point of the news story, they will carefully pay attention to you. 14. Refer to a Recent Conversation One way to keep the topic you wish to talk about relevant to the audience is to refer to a recent conversation you had with someone attending this public speaking event. Hours or minutes before you get on stage to address the audience, you could be engaging in a thought-provoking conversation with someone in a lobby, and that person might tell you that this is one of the best times to be working in a specific industry. It is likely that many audience members will share the same view as that person, so when you mention this conversation in your introduction they will have something to relate to. 15. The Activity Open An active audience is one that will be more likely to keep listening to you after you finish your introduction. Keeping an audience preoccupied with an activity works well during training sessions and workshops when you are trying to teach a specific skill. Engaging in activity right from the start allows the audience to recognize the benefits of listening to your message. The activity has to be fun but also challenging enough. If they quickly get through it they will spend the rest of the workshop sitting in their chairs doing nothing. 16. The Study Hall Open If you are someone who loves using data-heavy charts and graphs to illustrate your points, you have to be careful about how you present your data to the audience. While they want to be informed, people in the audience also don't want to be bombarded with too much information all at once. Establishing a school setting and distributing paper handouts of data to your audience to begin your session helps them to follow along. Ask them to read the charts and graphs, and following their review you are well on your way to making your key points. 17. The PowerPoint Open When PowerPoint technology is used correctly it is a highly effective tool for the audience. Otherwise, it immediately makes your presentation feel boring. Slides that are overly literal will fall flat, but conceptual and eye-catching images give strength to your words. Pick captivating and intriguing images. If you present a talk on how to make ice cream, you could begin with a slide that shows the finished product of your ice cream brand. Describe the process of making ice cream in your introduction, and as you proceed you show slides in reverse, moving from final product to the very beginning. Along the way, you guide the viewer through each step. 18. The Audio Clip Open Your voice remains front and center for your talk, but additional sounds can bring more clarity to your message. Your words will be given more meaning with the help of a short audio clip as it makes your message more memorable. If you are teaching a music school, you can include two brief audio excerpts, a before and after of student instruction. Though your words do matter, these clips can have a better impact in persuading students to join your school. Audio testimonies, song recordings, oral accounts, and speech snippets all make for good audio clips. 19. Silence A subtle pause of silence, even if it extends to only 10 seconds, gives your audience enough time to sit and quiet down. Most audiences expect a speaker to begin right away. If you want to get the attention of an audience, taking that extra pause will help your cause. People will start wondering why you are being so quiet as they gather around, and when you break your silence and start speaking you can use that pause to illustrate a key point. Sometimes the main challenge in public speaking events is to get the audience into a silent state. 20. The Challenge Open Audiences want to be challenged and motivated to contribute to something they feel passionate about. Open your speech with a challenge if you are looking to increase sales, raising money for a project, asking for volunteers, or wanting legislative change. It isn't just about buying into your message but also taking the actions to manifest it. Start your speech with something like this: "Leaders see possibilities where followers see obstacles. I am here today to call for leaders to encourage those who are unsure about the project to look past the stumbling blocks we face in the development of this local park and consider giving citizens a better environment." 21. Multiple Choice Test Presenting your own multiple-choice test can draw your audience to your topic, and this approach is tailor-made for a talk with multiple perspectives about an issue or different solutions to the same problem. An example of this open would be to say the following: "As a company, we have several routes we can take regarding growth and increased sales. We could a) buy smaller companies to diversify our portfolio of services, b) move resources to focus on only a few, or c) we could opt to franchise. After we evaluate these options together, I will offer the option that I think is the way for us to go." 22. The Mystery Open The odds are likely that your audience loves to solve mysteries. Whether they are read in books or watched on television, mysteries grab the attention of people simply because of the uncertainty that is wrapped around them. When using this open present some clues on stage, regardless of which side of the argument they lean towards. Remind the audience of these clues throughout the speech and encourage them to come up with their own conclusions before revealing how your mystery gets solved. 23. Have Audience Members Talk to Each Other All audiences will be sitting close together in a setting where they will be visible in front of you, so you might as well take advantage of this. Encourage people to talk to others that are sitting next to them, and specifically to let them know what they would like to learn from your speech. Encourage your audience to discuss with each other any particular points. Any commands or show of leadership on your part will easily influence the audience, as long as you do it with confidence. 24. Bring Up Statistics Even if you don't bring any charts or graphs to illustrate your points, simply mentioning important statistics will resonate with the audience to get your message across the right way. Statistics have the potential to trigger the emotional appeal of the audience. One example of presenting statistics in your open would be something like: "In 2019 there were 152,000 homeless people roaming the streets in California. By 2025 that number is expected to nearly double." This kind of open highlights the need to address the problem of homelessness because the statistic is powerful, personalized and surprising. 25. The Unexpected Definition Open Dictionaries are obviously accurate, but there are times when words gain more power when they are redefined. If you are a valedictorian and you want to share how much your fellow students mean to you, the open can go like this: "The dictionary defines classmate as a member of your class, but my definition for you all is much broader than that. We were friends, teammates, and mentors. As worthy opponents, we challenged each other on the field and in the classroom. And, we now can define ourselves as fellow graduates." Conclusion How you start your presentation will depend on what kind of presentation you are giving, and what tone you want to set for your audience. Regardless of which you choose to begin with, incorporating one of these strong tools into your speech ensures that your presentation is a success from the very start.

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Gerry-Bakker.com. Hello everyone, I’m Gerry Bakker and I have a story to tell. I believe you will find this useful in your search for success. Remember, to live your life with balance. Get away from that computer and take in the scenery like we did at Panorama Resort in British Columbia, BC, Canada. A few hour drive from where we live. If you are trying to figure out how to make money online without going broke while trying then perhaps my story will help you find the clarity you need to set your purpose and direction into focus to be truly successful. I was just like you, poking around the Make Money Online (MMO) world and like many of you I spent over ,000 buying every new shiny object that showed up in my email inbox every day. I recognize that most of you didn’t spend that much money but I was completely focused on figuring out the hierarchy of who was successful, what they do, how they are all related to each other and how they got there so that I could then learn from their experience to set my own course of action. Along the way, I learned that almost everyone was creating or selling products on Warrior+, JVZoo, Clickbank and others. I am seeing 5-10 new product offers per day. They all look great but most of them are just rehashes of stuff I saw two years ago. Go to muncheye.com to see what I am talking about. After sifting through all this I found the following mentors who, even though very differently focused, all have very focused methods of success. Please review them to see if anyone of them sounds like the path you want to go down. The odds are against you if you don’t choose a mentor. Most of us don’t have the self-discipline to do anything successfully without a properly “matched” mentor that will hold you to your task and ultimately to your goals. John Thornhill – Partners to Success – provides complete training and mentoring for your first product from concept to launch including marketing it to 1,000’s of his affiliates waiting for John’s next mentored student launched product. John has created over 200 of his own products in the last 16 years and each of them is still relevant and on the market bringing in solid recurring revenue every single day. He is famous as JVZoo and Clickbank’s top 1% product marketer and his training shows you how to gain equal success if you use his proven methods. His training is not a get rich quick scheme – it is a progressive, build your assets, then market them to affiliates and repeat this formula that is evergreen – the income never fades and feeds you for years. You can expect a reasonable income within a year and then it keeps building predictably. He consistently churns out some of the best results for his students every year. He is probably the most organized, transferable skills, mentor of any I have ever seen. Even now, as he makes millions each year he still answers all emails promptly. He hasn’t lost that humble need to serve attitude since leaving his 200 car door per day reality at a Nissan auto assembly plant – what a nightmare that must have been 16 years ago. Now he is a grandpa who is sharing his enthusiasm and hoping that you will see, believe and take action to change your life like this changed his. I recommend that you review his offer to mentor you. It costs nothing to check it out. He is one of the few that guarantees his results – you will succeed with his passive income strategy but it will take time. Jono Armstrong – Ministry of Freedom – is famous for rising to the top of MMO affiliate marketing in less than 3 years from a cold start with no previous experience. Now, at the 5-year mark after generating over million in sales in one year he has turned his energy into training others on how to replicate his success using his famous Click-Jacking techniques. Click-Jacking successfully allows him to leverage all the Youtube advertising and traffic generating energy of any product developer’s new product launches and all of that product’s affiliates by consistently ranking Youtube “review” videos for that product into number one position for those specific products. The net result is that anyone who is looking for a second opinion review of that product will end up clicking through his affiliate link instead of anyone else’s and he ends up with the 50% plus commission on all of those sales. He consistently ranks in the top 3 sellers for any click jacked launches he goes after. This method of income generation is the most intensive short route, no-cost method, to incredible success if you follow his exact, well-documented methods. I bought into his training program because I know he is a straight-up good man with a rock-solid proven track record and l love everything Jono does. He is a smart man and his wife is a great team member with a great sense of humour. I learned so much about everything affiliate based selling involves and learned something about my 65-year-old self – I simply don’t have that much energy at my age but for anyone in the 20-45-year-old category this is the one to kick ass with. I can see why he called it the “Ministry of Freedom”. He is literally trying to raise you to that freedom you are hoping for. He has one of the most active and energetic Facebook community groups I have ever seen. You don’t have anything more to buy after this course but you do need to pour that youthful energy into it yourself. You will get great results if you practice what I learned through his course. Paul Murphy – Affiliate Tube Success – Paul is famous for his ability to earn fat commissions on any niche products that he chooses and most of them are outside of the crowded MMO affiliate space so his competition is low and his success rate is very high with close ratios up to 80% for everything from Toyotas to Cruise Ship tours while also cleaning up quite nicely in the high ticket training market as well. His claim to fame is that he does all of this without ever spending a penny on clicks or advertising. He likes to make a point about how the crowded MMO space is overcrowded with a 95% failure rate – basically a red sea of blood from the failed affiliates who litter the surface like flotsam on the MMO ocean while the space he plays in is a nice clear blue ocean with a few big whales like him that have all they can eat without any competition. He is respected by many and revered by top marketing agencies in the world that pay him a lot of money to show them how he became their largest affiliate for their products. Now, he is sharing that same advice with you if you want to create a nice clean passive income that requires you to spend a few hours a day, 5 days a week finding those well-paying affiliate offers and then building well-scripted Youtube review videos his way that is guaranteed to rank at the top and get the nice clean revenue he enjoys. Remember, he does all of this without any advertising spend at all but it takes time – each one of those Youtube review videos adds up to a whole lot of varied income streams if you do his 5 days a week regimen. He churns them out at about 1,000 short review videos per year in just a few hours per day. It’s not as hard as it sounds – his videos are only a few minutes each and he does about 3 videos a day with about an hour for research and video production (mostly video slide shows). That’s focused and spreads your risk out across an ocean of opportunity. Not bad for a guy who likes to describe himself as the kid that no one else wanted to play with at school. He’s still a bit odd but he sure smiles a lot – you can’t help but like him. When I was introduced to Paul I had no idea what he was about to show me. After an hour-long free webinar, I was sold lock stock and barrel. He is the real deal. If you are anything like him, focused, awkward in a crowd and have a happy heart then you will do wonders with his training. Justin Sardi – Video Ads Cracked – Justin is a YouTube Ads based version of what Paul Murphy teaches but Justin is able to get his Youtube Ads clicks down to pennies per click as compared to - per click for 99% of the rest of the Google Ads crowd. Paul’s method allows you to plant seeds hoping someone finds them someday soon. Justin’s method provides instant targeted results that are measurable and manageable. He knows within hours if he needs to adjust or split test his campaigns using his Tubesift app. He also has a close ratio of 30-80% on all his well researched Tubesift traffic/clicks he buys to send his offer to those opportunities. He accomplishes this by accurately targeting “Monetized” Youtube videos that other people created. He doesn’t even have to create any Youtube videos to win. He simply uses his well-documented methods and his own cloud-based software that searches through millions of YouTube videos to find the nuggets that can be monetized in low competition niches that pay very well for obscure items that you would never think to go after. Once he finds them he places ads right in the middle of those videos and the fun of it all is that he only pays for a click if they watch his inserted video or banner ads for more than 30 seconds. His message scripting method almost guarantees that you will be able to get the prospect to click through in less than 30 seconds which drops his spend risk down to almost nothing. The net result is excellent net profit with minimal effort at incredibly low ad expense. Yes, he is also in the Million dollar plus club – not bad for an injured construction worker who started this 5 years ago. His secret sauce software service will blow you away when you see it. I saw it and signed up for the whole deal – great value. I love how it all comes together. If you would like to see the Video Ads Cracked Webinar as I did then click here to watch it now. New customers of the Video Ads Cracked Webinar will receive a free year of TubeSift if they pay for the course. Igor Kheifets – List Building Lifestyle – based on his experience from humble beginnings as a teenager 20 years ago already focused on affiliate marketing and failing for 10 years while everyone around him thought he was wasting his time, Igor has emerged as one of the most focused achievers winning top affiliate in any market he goes after for the last 10 years and his training is hailed by many of the best in the business as the training that turned their life around as well. Igor is still humble while attaining the level of success that all the pretenders and fake gurus can only hope for while they pose in front of rented sports cars or other people’s mansions. Igor, a recent immigrant to Canada from Isreal lives in a modest home in a nice neighbourhood near Toronto with his wife and 2 small children while working 6 hours a day to build his empire while working from home because that’s how it’s done, right? Igor makes more money than anyone else I know of in this space because he doesn’t waste any of his energy on anything I have mentioned in the other areas of MMO marketing online. He doesn’t build websites, he doesn’t create videos for anyone else’s products. He simply arbitrates niche-specific traffic, selling clicks at a higher price than he pays for them himself. The beauty of this is that there is no risk for this business model because he gets paid for clicks he is selling to affiliate marketers and then he buys clicks that he knows will deliver buyers to the destination target. He also applies clicks that cost him his own real money at high-value affiliate offers while putting himself in the middle using a splash page to collect the email addresses of those who click through building his own qualified list of buyers on a per niche basis. The result is that he makes money passively when serving others with arbitrated click sales and he makes great money when he applies all that he learned about affiliate marketing with the very focused niche lists that he accumulates by applying exactly what he is selling – clicks. The net result for him is a self-funding, ever-growing, list of lists that any competitor would die for at no net cost to himself. Ultimately, in all things affiliate sales, the only thing of any real value is “the list” and the only way to build the list is with traffic. He has solved it all while over 99% of all affiliate wanna be’s fail because they simply haven’t figured out how to get traffic. If you have a reasonable offer and you can drive qualified traffic to it you will succeed. He finally figured that out 10 years ago and now he spends a fortune on traffic to resell as traffic while studying the results of others to determine the best sources of traffic he resells for the specific niche’s his clients aim at. He then applies that knowledge to direct very high close ratio clicks to his own high-value affiliate offers on a per niche basis. This is the most profitable business model available but it isn’t for the faint-hearted. It really brings home the old saying that “It takes money to make money”. If you have 0 a month you can afford to invest or lose in traffic clicks then you can play this game. There are no guarantees but the odds are pretty good you’re going to significantly win if you apply his tactics to his suggested affiliate market targets using his suggested squeeze pages that are proven to provide consistent results on hot products that change from month to month or even week to week while you simultaneously build your proven buyer list. Here’s a secret you might not know – many of the TOP AFFILIATE marketers are using his clicks to drive traffic to their business and affiliate offers and succeeding while pretending that their success is all due to their own products. If you want to turn the flood of actual buyer traffic on right now then slow down a bit before you make a big mistake on your own and take in his “301K Challenge” training course. If you do, you will be launched into a mind-bending world of self-awareness and come to recognize what has been holding you back from success. Then check out his next-level training and do them in this order – “Elite Traffic Pro 2.0” and then “Elite Affiliate Pro“. His webinars will change everything you thought you already knew. This is only for the brave who are actually action takers. Yes, I bought into this one as well and I am thankful I did. It is a cruel world out there but the simple reality is that if you build it, and for most, traffic won’t come soon enough to keep you in business while SEO, blogs, websites and e-commerce stores are building their gravity over time. Most affiliates are doing the right things in their chosen niches but simply run out of runway (cash) before they can successfully launch their own (Field of Dreams) enterprise. The cruel fact is buyers don’t show up just because you built something. Here is another self-evident truth – you only have limited time in your life and each hour of your life is worth a lot more than nothing. You shouldn’t be leaving the value of your time out of your valuation of the cost of waiting for someone to stumble onto your offer versus sending qualified traffic to your offer right now. Not taking action right now is costing you everything you ever hoped for. So … take action now by attending the webinars provided by these people to see what they are doing and how you could apply what you learned to your own life or business. Be prepared to take a lot of notes because it comes at you real fast. Personally, I just do screen captures of each screen and pop them into a Google Doc. It’s so easy to do and there for you to review in a quiet moment at a later time if you chose not to take action at that specific moment in time. Sincerely and humbly, Gerry Bakker

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