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FifteenEightyFour | Cambridge University Press | The Official Blog of Cambridge University Press. It's a robust finding that people react differently to meat depending on how it is labeled. In well-known experiments subjects rated ground beef that was 25% lean as both higher quality and significantly less greasy than ground beef labeled as 75% fat. And then in follow-up studies when subjects were actually given samples to taste, the lean meat was preferred.

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