Hampton Direct: Enriching Life Through Innovation. Hampton Direct is a leader in the industry marketing some of the world’s most successful consumer products in the “As Seen on TV” history. Under the leadership of CEO and founder Steve Heroux, Hampton Direct focuses on developing, branding and marketing innovative products that address specific household problems. Our product offering includes brand names such as Twin Draft Guard®, Wonder Hanger®, Total Pillow® and our most recent success – PajamaJeans®. Each brand has extended into multiple line extensions as a result of its success and continuing consumer demand.